In an increasingly digitized world where personal data has an incredible value, the protection and control of this data becomes a central issue. At the same time, exciting opportunities are opening up for companies in the modern and sustainable data economy. This is exactly where the innovative startup Perfect-iD comes in. With its pioneering Data Clean Rooms (Data Pods) platform,Perfect-iD offers a solution that allows users to store their personal usage and analytics data in a secure and decentralized way. At Perfect-iD, the Data Clean Rooms are called "PiD boxes" and store data for the user. However, this revolutionary platform offers significant benefits not only for the users themselves, but also for media companies, advertisers and retail providers.

The platform in detail:The basic idea behind Perfect-iD's Data Clean Rooms (Data Pods) platform is based on the concept of Data Clean Rooms (Data Pods) - secure personal web servers for data. Whether it's usage data, purchase behavior, web data or data from advertising analytics, all this information can be stored in a Data Clean Room (Data Pod). The data Data Clean Room (Data Pods) is controlled via an app called Personal Information Assistant (Pia), which is available on the smartphone. Users can decide for themselves what data they want to share and with whom. Rewards for sharing data include monetary benefits, preferential promotions, discounts and vouchers, which are issued in both physical and digital form, for example in token logic.

Benefits of the Data Clean Rooms (Data Pods) platform:
Using Perfect-iD's Data Clean Rooms (Data Pods) platform brings a number of benefits:
Control: users have full control over their own data. They can decide for themselves with whom they share their information and have the option to revoke access at any time. This gives them a high level of data protection and self-determination.

Security: The stored data is stored securely and decentralized in the Data Clean Rooms (Data Pods). These function like personal web servers and ensure a high standard of security for the data.

Interoperability: Thanks to the use of standardized, open and interoperable data formats and protocols, different applications can access the same data. This eliminates the need for separate data silos and enables more efficient data processing.

Flexibility: Users can either purchase Data Clean Rooms (Data Pods) from a Data Clean Rooms (Data Pods) provider or choose to share their Data Clean Room (Data Pods) with other providers.Alternatively, they can consolidate the data they generate from different providers into one central Data Clean Room (Data Pod). This increases clarity,utility, and data quality, and makes it easier to share and manage their own data.

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